Rock the River

Event Promotion

Rock The River is a rock festival located in Saskatoon, Saskatchewan. The objective of the project was to give the event a breath of fresh air while still adhearing to their rock ‘n’ roll aesthetic. The project aims at drawing in new people to the event and reinspiring old fans to keep coming back. Rock the River ensures they don't make themselves seem dated while keeping relevant to their audiences and making everyone feel welcome.

New logo for Rock the River music festival- features a skill morphing into a guitar pick
Process Work
Brand toolkit for Rock the River - includes typestyles, brand colours, type treatments, and main theme graphics for the event promotion
thumbnails for main theme graphics for rock the river. features variations of guitar picks, maps, and skulls
Final Designs
collection of all event promotion expressrions including vairous posters and bus shelter ads, a full website landing page and social media posts
Newly designed landing page for the Rock the River website.
Social emdia advertising for rock the river featuring specific bands such as A Flock of Seagulls, and what time they will be playing.
Large bus shelter ad featuring the event logo and a tag line, 'Break the rules, Rock the River'. Includes dates and times of the event and their website url prompting people to buy tickets
Large poster featuring the event logo and title,Rock the River'. Includes dates and times of the event and their website url prompting people to buy tickets
small black and white poster featuring the event logo and title,Rock the River'. Includes dates and times of the event and their website url prompting people to buy tickets
small coloured poster featuring the event logo and title,Rock the River'. Includes dates and times of the event and their website url prompting people to buy tickets

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