Monster Energy

2-Page Ad

"Fueling our athletes, musicians, and fans, Monster Energy produces a variety of energy drinks, brewed coffee, hydrating sports drinks, juices and teas." - Monster Energy

Monster Energy is all about what their customers care about and are huge supporters of their communities. Their brand is bold, expressive, and fierce. They believe anything is possible when someone has your back. Their slogan, "Unleash the Beast!", means to be brave, bold, different, stand out; embrace your inner beast and chase your dreams. This cover features the Kraken wrapping its tenticles around a large monster energy can out at sea.

close up of the monster energy slogan, 'Unleash the Beast!'
Process Work
thumbnails for 2-page monster energy ad
thumbnails for alternative brands 2-page Faber Castell ad
coloured rough of kraken and its tenticles wrapped around a monster energy can
coloured comp of kraken and its tenticles wrapped around a monster energy can
Final Design
illustration of kraken wrapping its tenticles around a monster energy drink
illustration of kraken wrapping its tenticles around a monster energy drink
close up of illustration of kraken wrapping its tenticles around a monster energy drink
close up of illustration of kraken wrapping its tenticles around a monster energy drink

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