Bookman Bakery is a bakery whose goal is to make people's lives happier, healthier, and delicious across the globe. Bookman’s culture is based equally on tradition and innovation. The Bookman Bakery Investor Report focuses on their current and potential investors of the Bookman brand. The design successfully caters to this audience through its message of growth through tradition and its warm friendly appearance. The recipe cards used throughout the report represent and honour that tradition. The colours used represent feelings of warmth and welcomeness which not only tells the story of Bookman’s beginnings as a small local bakery but also tells investors that anyone and anyone is welcome at Bookman Bakery.